Together with our skin care partner, La Roche-Posay, we welcome you to The House of Healthy Skin. The first, purpose-built pop-up clinic we’ll be touring around Australia providing FREE, educational skin checks. Inspiring Aussies to be more sun-smart, learn the importance of early detection and take charge of their skin health.
This will be our second skin check campaign together, following on from our very successful 356+ Summer Skin Lab at 1 Beach Road Bondi during the 2020/21 summer. A model we’re proud to build on this year – tripling the number of people we’ll be able to check while introducing our initiative to many thousand more.
The House of Healthy Skin will offer Australians a free, one-on-one consultation with a skin cancer nurse who will use the world’s leading dermatology platform to provide a comprehensive skin cancer screening. The 15 minute appointment includes dermatoscope photography of suspect lesions, detailed clinical diagnosis and a full, patient owned report of their appointment – which they can build on each time they get checked with their local specialist. Helping Aussies keep track of potential skin cancers while educating them about what to look out for. As well as this valuable service, the House of Healthy Skin will also provide information about the importance of wearing sunscreen and being sun-safe – giving away thousands of free samples of La Roche-Posay Anthelios, a much loved, broad spectrum, SPF50+ sunscreen.
The House of Healthy Skin was launched at Australia’s iconic Bondi Beach on the first day of summer (1 December) 2021. With subsequent events at Manly, Byron, Gold Coast, Brisbane, Caloundra, St. Kilda, URBNSURF, with satellite activations in South and Western Australia. We encourage you all to visit us if we stop nearby and if you’d like to make an appointment we strongly suggest getting in early. Free skin checks are hot property at the best of times – let alone in this gorgeous Beach House on wheels!
We’d like to thank the team behind The House of Healthy Skin for making this campaign come to life. To our skin care partner La Roche-Posay for backing the idea and funding the immaculate development / roll-out. The majestic PR gurus from Cassette for managing the project, the events crew from PIM Group who designed and brought us the activations, and our dear (red headed) friend Chuck Anderson from LittleMill who built the soon to be iconic clinic from the ground up. A brilliant piece of craftsmanship. And last but definitely not least…. all the wonderful nurses, GP’s and dermatologists we work with to provide these checks to the highest standard, as well as the DermEngine platform which helps them do so. Live saving stuff!!